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Louis Vuitton and Mert & Marcus

The new Spring 09′ Louis Vuitton campaign is going to be shot by Steven Meisel, according to reports from WWD and style.com, with Madonna the main star. That is going to end a nearly seven year run with Mert & Marcus photographing the campaigns from mainline to cruise collections. Before them, Patrick Demarchelier and Inez & Vinoodh had done the job before.

I have to admit that I will miss Mert & Marcu’s crazy colours and photoshopping for LV. Their photography style suits the Louis Vuitton image really well— bright, bold and luxurious. I also noticed that most of their campaigns involve the models or celebrities lying down with a bag (of course!) and their Fall ads are mostly shot in studio, Spring ads outdoors. Fall ads are darker, while Spring ads adopt a slightly lighter tone.

Here is a retrospective of the past Mert & Marcus for Louis Vuitton campaigns. Enjoy!  via Rock The Trend

Spring 02′

lvss02

Fall 02′

lvfw02

Fall 03′

lvfw03

Spring 04′

lvss04

Fall 04′

lvfw04

Spring 05′

lvss05

Fall 05′

lvfw05

Spring 06′

lvss06

Fall 06′

lvfw06

Spring 07′

lvss07-scarlett

Fall 07′

lvfw07-scarlett

Spring 08′

lvss08

Fall 08′

lvfw08

The last Vuitton campaign by M&M— Cruise 09′

lv-cruise

The duo who brought you all those campaigns:

mm

And now Meisel is taking over. According to reports, he is shooting it today in LA, maybe right this second.

steven-meisel

images: TFS, style.com, jozworld.club.fr

Louis Vuitton x Mert & Marcus via Rock The Trend


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