a good pitch…

Basic Disciplines of a Good Pitch

New ideas often make people uncomfortable. Many new projects and ideas need a champion to gain acceptance from others. Being able to pitch ideas is an invaluable business (and life) tool.

A terrific guide to effective building and successful pitching of ideas is the book “Life’s a Pitch: How to be Businesslike with Your Emotional Life and Emotional With Your Business Life” by Stephen Bayley & Roger Mavity.

Basic Disciplines of a Good Pitch

• Find a calm space to think in [for preparation].
• Remember that people’s emotions count for more than logic
  [appeal to the heart as well as the head].
• Think through your proposition before you spell it out.
• Articulate it in the simplest way.
• Don’t go for an unattainable perfect solution, go for what works.
• Focus on what it means to them, not what it means to you.