02/10 Rumble Lounge: aKademy & Olin @ Rodan
02/10 All Systems Go feat. Holy Ghost @ Smartbar
02/11 US Thursdays @ Crocodile
02/11 Hustlepalooza: Hollywood Holt, Curt@ins, Carter @ Wildhare
02/11 Disappear Here: Jesse Jamz, DH @ Angels & Kings
02/12 Antony Atalla, Gene Farriss @ Spybar
02/12 Congorock, Willy Joy, Charlie Glitch @ Smartbar
02/12 Leslie & the Ly's, Christopher the Conquered @ Subterranean
02/12 Family Affair: Riverman, Droopy, Brian Gardner, Brenda D., Todd Mariana, Puffs Baggswelle @ Darkroom
02/12 One Night Stand: Moneypenny, Gemeni Club, Only Children, Skyler, Kid Color, Team Bayside High, Capcom @ Metro
02/13 Frankie Knuckles, Michael Serafini @ Smartbar
02/13 Zola Jesus, Fucked Up, Kurt Vile @ Empty Bottle
02/13 Drug Honkey, Shimmer, Sun Splitter, Bridesmaid @ Darkroom
02/14 Mr Dibbs, Silent Army, Sector 7G, Kidd Russell, Sofrito & Mayonnaise, Qwel & Maker @ Abbey Pub
02/15 Rehab @ Debonair
02/15 Boom Boom Room: Damian Lazarus, Jamie Jones @ Green Dolphin
02/16 Scott Miller @ Schubas
02/16 Earth Proram, Taxi, Portable Models @ Darkroom
02/16 Just Desserts #4: Dan Morrell, Marco Morales, DJ Just Desserts, DJ Scotty T @ Lincoln Hall
02/16 Snoop Dogg @ Metro
02/18 St Vincent, Wildbirds and Peacedrums @ Metro
02/18 Freakeasy Presents: Janaka Selektra & JC Stokes, Radiohiro & MC Zulu, Brad Miner, Striz, Justin Reed @ Smartbar
02/18 FlyByNight: Rob Threezy, Charlie Glitch & More @ Debonair
02/18 People Under the Stairs, Rapper Big Pooh, Eratik Statik @ Subterranean
02/18 Locrian, Harpoon, Anatomy of Habit, Sun Splitter @ Abbey Pub
02/19 Trick Disco: Ghosts of venice, Only Children, La Principale, OCD Automatic @ Subterranean
02/19 Wagon Repair Presents: Matthew Jonson, Sassmouth @ Smartbar
02/19 Dre Day: Psalm One, The Jordan Years @ Darkroom
02/19 Four Tet, Nathan Fake @ Empty Bottle
02/19 Back Spin Concert @ Green Dolphin Street
02/19 Wolfe Tones @ Abbey Pub
02/20 Kings of Convenience, Franklin For Short @ Metro
02/20 White Label Sessions: DJ Lego @ Darkroom
02/20 LA Riots, Members Only AV, Team Bayside High @ Abbey Pub
02/20 Ha Ha Tonka, Rego, Keven Andrew Prchal @ Subterranean
02/20 Hudson Mohawke @ Abbey Pub
02/20 Southside Shakedown #3: Ghetto Division's 3 Year Anniversary @ Metro
02/23 Vitalic @ Empty Bottle
02/24 2Mex, Life Rexall, Sahtyre, Verbal Kent, Qwel & Maker, Scheme, 1773 & CARMA @ Abbey Pub
02/24 Charlie Hunter @ Beat Kitchen
02/25 NIN: Another Version of the Truth (Film Screening) & Dark Wave Disco @ Metro
02/25 Chi Got Soul: Dirty Diamonds, Cherry Bombs, Boomjuice @ Kinetic Playground
02/25 Handsome Devilz: Smiths & Morrisey sets @ Abbey Pub
02/26 Come2gether: Dubtribe, Terry Mullan, Justin Long, Gene Farris @ Green Dolphin
02/26 Equalizer, Soft Speaker, Yukon Blonde, Moxie Motive @ Darkroom
02/26 Atomica Project, theMDR, Rosen Association, Sarah Katheryn @ Metro
02/26 Alexi Delano, Tim Baker, Jason Patrick @ Smartbar
02/27 YACHT, MNDR @ Empty Bottle
02/27 Mig Gets Older @ Five Star
02/27 Panic!: DJs Pogo & Arturo @ Darkroom
02/28 Alkaline Trio, Cursive, The Dear & Departed @ Metro
02/29 Doom & Mos Def, Mike Relm @ Congress Theatre
03/02 We Have Explosives with Weaponry @ 2210 W. Chicago Ave.
03/03 A Sunny Day In Glasgow @ Schubas
03/04 Jeff Garlin @ Park West
03/06 Bring That Beat Back: Blu & Exile,
Eulorhythmics, Tomorrow Kings, DJs Tone B Nimble, Trew, Sean Doe &
RTC @ Subterranean
03/12 Muse @ United Center
03/12 Vivian Girls @ Subterranean
03/13 RJD2, Break Science, Happy Chichester @ Metro
03/13 Family of the Year, Mia Riddle, Queen Killing Kings @ Beat Kitchen (early)
03/13 Zola Jesus, Beau Wanzer, Fielded @ Beat Kitchen (late)
03/14 Copeland, I Can Make A Mess Like Nobody's Business, Person L, Deas Vail @ Metro
03/15 Hammerfall, Powerglove @ Smartbar
03/17 5 Magazine: Jeff Craven, Aaron Dae, Rees Urban @ Smartbar
03/18 P.O.S. @ Bottom Lounge
03/19 Gil Mantera's Party Dream, Brilliant Pebbles @ Empty Bottle
03/19 The Sometimes Family, Bakelite Army @ Beat Kitchen
03/20 The Big Pink, A Place to Bury Strangers @ Metro
03/20 John Simmons, Sativa @ Smartbar
03/24 The Golden Triangle @ Beat Kitchen
03/25 Black Rebel Motorcycle Club @ Metro
03/25 Caspa, Chris Widman, Phaded @ Smartbar
03/26 Tegan & Sara @ Aragon Ballroom
03/26 Database, Gemeni Club @ Empty Bottle
03/30 John Simmons, DJ Form @ Smartbar
04/01 Bonobo @ Metro
04/01 Beach House, Bachelorette @ Metro
04/02 Passion Pit, Mayor Hawthorne & The Country @ Empty Bottle
04/02 Jedi Mind Tricks @ Subterranean
04/03 Tobacco, The Hood Internet @ Empty Bottle
04/05 Miike Snow, Delorean @ Metro
04/07 Major Lazer, Rusko @ Metro
04/08 Deer Tick @ Bottom Lounge
04/08 The XX @ Lincoln Hall
04/19 Hot Chip @ The Riviera
04/22 We Are Wolves, El Ten Eleven, Parlovr @ Subterranean
04/29 Yeasayer, Sleigh Bells @ Metro
04/30 Owl City @ The Riviera
05/01 Little Boots, Dragonette, French Horn Rebellion @ Metro
05/08 Frightened Rabbit @ Metro
05/23 Brian Jonestown Massacre @ Metro
05/23 Local H @ Metro
Chicago Art Events
How to make a million dollars
How to make a million dollars
Seth Godin, Jun 26, 2007 12:19:27 GMT
One popular method is to make a dollar in profit from each of a million people. Or a penny from a hundred million. This is the China strategy. It almost never works.
It almost never works because the challenge of reaching that many people is just too great. It’s too risky and too expensive. Doesn’t matter that you’re only hoping for a dollar or a penny. The price isn’t the challenge, it’s the difficulty in spreading your idea.
Far easier to make a thousand dollars from each of a thousand people, or even $10,000 from a hundred organizations. You can focus on a small hive of people, a group that talks to itself. You can push through a smaller dip and reach a level of recommendation and dominance that makes incremental sales far easier.
And you can learn much earlier in the process if you’ve gotten it right or not. Because you’re making more per sale, you can spend the time necessary to figure out what really sells and modify your offering sooner in the process.
The irony is that many products and services that have reached huge masses of people actually have significant margins (Windows, for example, or a cup of Starbucks). They got the best of both worlds because first they focused on winning small communities over and that led to the larger market.