ambushU.com

The Funnel theory

From Brand Stradegy Insisder:

Traditional marketing divides the world into two groups:

prospects
and
customers

Customers are traditionally undervalued, and prospects are all treated the same.

As marketing got more sophisticated, some prospects ended up being treated a little differently than others. Someone reading Field & Stream, for example, is a more valuable prospect to a bullet company than someone reading Bass Fisherman.

Missing from this demographically-based analysis is the idea that people can change. They change their posture, their attention and their attitude. And as the knowledge they receive increases, their value as a prospect changes as well.  click here to continue reading

Share and Enjoy:
  • Facebook
  • Twitter
  • Digg
  • FriendFeed
  • Google Bookmarks
  • LinkedIn
Share
This entry was posted in ambush. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

You might also like

Brand Management Important Tasks
Brand Management: The Most Important Tasks •Develop and execute brand plans, including brand marketing...
Life is Short…
From Seth Godin Janine Ramlochan makes an interesting point that she learned from working with a Japanese...
Sopranos Fans
Pissed off about the ending....I was... Here is a theory that makes me second guess my initial frustration... CLICK...
Ambush Marketing Defined
The strategic placement of marketing material and promotions at events that will attract consumer and...
Sign up for E-mail Updates

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

CommentLuv Enabled
Get Adobe Flash playerPlugin by wpburn.com wordpress themes

You might also like

Brand Management Important Tasks
Brand Management: The Most Important Tasks •Develop and execute brand plans, including brand marketing...
Life is Short…
From Seth Godin Janine Ramlochan makes an interesting point that she learned from working with a Japanese...
Sopranos Fans
Pissed off about the ending....I was... Here is a theory that makes me second guess my initial frustration... CLICK...
Ambush Marketing Defined
The strategic placement of marketing material and promotions at events that will attract consumer and...
Sign up for E-mail Updates