ambushU.com

The rise of shmatte chic.

At Fashion Week in New York last month, Brazilian designer Alexandre Herchcovitch didn’t so much unveil a collection as veil one. His aggressively modest looks included below-the-knee skirts, billowing silhouettes, and, most conspicuously, hats. Lots of elaborate, distinctly undainty hats, which bore a striking resemblance to, of all things, those worn by fashionable Orthodox Jewish women on holy days—making Herchcovitch’s runway seem less like a Saturday at the Shows than Sabbath in certain synagogues. This followed on the heels of his summer 2007 men’s collection show, in which models were draped in oversized Star of David necklaces, and more than a few others dressed in pants and belts that plainly recalled zizit, the ritual fringes worn by Orthodox Jewish men.

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